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What Is Jewellery Pricing & Margin Consulting?
Jewellery pricing and margin consulting helps retailers set making charges, wastage and offers that stay competitive while protecting real profit. Aurvia reviews how you price today, calculates your true margin on each category, and builds a clear pricing structure that holds up even when gold rates rise or fall.
Discuss Your Store Discuss Your StoreProblems We Solve
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Unclear Real Margins
Difficulty tracking true profitability after making charges, wastage, and overhead.
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Pressure to Match Discounts
Competitor pricing forcing margin cuts without knowing if it's sustainable.
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Gold Rate Volatility
Daily market fluctuations impacting stock valuation and replacement cost.
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Inconsistent Making Charges
Varying labor and craft pricing that distorts item-level profitability.
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Offers That Lose Money
Promotional campaigns that drive foot traffic but erode bottom-line earnings.
Results You Can Expect
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Healthier Margins
Protect profitability across every gold and diamond piece sold.
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Consistent Pricing
Maintain transparent, standardized making charges and rate calculations.
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Fewer Loss-Making Deals
Eliminate discounting mistakes and uncalculated promotional losses.
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Confident Sales Staff
Empower your team to close sales without second-guessing final prices.
What We Do for Your Store
Margin Analysis
We calculate your real margin by category after making charges, wastage, discounts and costs.
Pricing Structure
A clear, consistent making charge and wastage structure your staff can apply confidently.
Gold Rate Strategy
Practical ways to protect margins and stock value when the gold rate moves sharply.
Profitable Offers
Festive and seasonal offers designed to attract customers without eroding profit.
Frequently Asked Questions
How should a jeweller set making charges?
Making charges should reflect design complexity, labour cost and market position. We help you set them by category so they are competitive and still profitable.
How can jewellers protect margins when gold prices change?
Through timely rate updates, balanced stock levels and pricing rules that separate metal value from making charges, so margins stay stable.
Should we match competitors' discounts?
Not blindly. We help you compete on value, service and trust, and use offers only where they bring profitable sales.
Ready to Grow Your Jewellery Business?
Book a free consultation and we'll show you where the biggest opportunities are.